Knowing what is SEO and history of marketing and introduction to Digital Marketing enables your knowledge on Crawl of Spider: Your elevator in the web wonderland to The Top Ranking.
That’s right!! Spiders do not only crawl on your walls. Search Engine bots also known as Web Spiders crawl the contents of websites to help Search engine algorithms analyze and rank the websites.
Are you wondering what I am talking about? I am trying to explain what “Search Engine Optimization” is in this article. Check my article to know more about an Search Engine Optimization career.
When we search for something in Google, Yahoo, Bing, Google Maps, Amazon, etc. it’s most likely that we click the 1st option shown on the Search Engine Result Page.
Search Engine Optimization (SEO) is an organic process of improving a website’s rank for the targeted search term. It uses optimization techniques to improve the content, the website speed, link building, etc.
Hence, it is also learning what Digital Marketing is about.
Since SEO aims to improve the overall health of a website, Keyword research plays a vital role in SEO. Manual researching is time-consuming and might be erroneous sometimes: hence, SEO tools are used, whenever possible, to make the work easy and more precise.
Types of Search Engine Optimization
Search Engine Optimization (SEO) is performed on different types of websites. It is a vast term with a lot of scope but we may divide it into:
- Off-site SEO, and
- On-site SEO
Off-Site SEO:
Off-site SEO refers to the strategies that are used to improve a website’s ranking in Search Engine Results Pages (SERPs) by building trust.
Some of the most common off-site SEO strategies include:
- Link building: This involves getting other websites to link to your website. The more high-quality links your website has, the higher it will rank in search engine results pages.
- Social media marketing: This involves promoting your website on social media platforms such as Facebook, Twitter, and LinkedIn.
- Public relations: This involves getting your website mentioned in the media, such as in newspapers, magazines, and online publications.
- Content marketing: This involves creating high-quality content that is relevant to your target audience and that will attract links from other websites.
Off-site Search Engine Optimization can be a complex and time-consuming process, but it can be very effective in improving your website’s ranking in search engine results pages.
On-Site SEO
On-site SEO is the process of optimizing a website’s content, structure, and technical elements to improve its ranking in Search Engine Results Pages (SERPs).
Some of the most important elements of On-Site SEO to improve might include but not limited to:
- Content elements: This involves keyword researching and re-writing or editing the present content to ensure relevancy to the search intent of the searcher. The demand and search must coincide and the creator must reach/meet the consumer.
- HTML Elements: This involves optimizing the structure of a website in the backend to ensure that the site contains enough elements making the website enrich in providing enough categories and site maps.
- Site Architecture Elements: This involves making a desktop, mobile, and other device-friendly website and creating a pleasurable experience while navigating the site so that the bounce rate is very low or null.
Besides on and off page, technical SEO is an important type of SEO. If a good content of a web page is technically sound, then the page will rank higher.
Conclusion:
Search Engine Optimization is like a magic trick for websites in the digital world. It involves using clever strategies to make a website more visible in online searches. Think of it as a way to help your website stand out in a crowded online market.
For businesses, Search Engine Optimization is like a secret weapon for online success. It helps websites appear on the first page of search results, which brings in more visitors. This is important because it boosts the business’s reputation and makes it more competitive in the online world.
In simple terms, Search Engine Optimization is a crucial part of a bigger plan to make a business shine in the digital marketplace. Therefore, professionals who choose full time SEO career help businesses grow and earn more than other professionals.
The search engine algorithm is like the law/constitution for a website to rank, and Search Engine Optimization is like advocating in favor of the website to rank.
Search Engine Optimization helps the Spider to crawl every page the creator wants its consumer to find.
Search Engine Optimization is a process of convincing the search engine bots that the site is trustworthy and informative, parallelly convincing humans as well.
So Crawl of the Spider isn’t that bad for businesses, is it?
Now that you know what is Search Engine Optimization , you can share your views when you are around digital marketers.